Alternative Ageing Privacy Policy


This privacy policy is for the use of the Alternative Ageing website - Alternative Ageing respects your privacy and is committed to protecting your personal data. This policy aims to inform you on how Alternative Ageing collects and processes your personal data through your use of this website, including data you may provide when signing up to our mailing list or purchasing a product or participate in a competition.

We will update our Privacy Policy from time to time so it is important that you periodically check this Policy. Any updates will be announced on our website. This policy was last updated on 25th May 2018.

Our Details

If you have any questions regarding this policy please contact Suzi Grant:

 The data we collect

We may collect, use, store and transfer different kinds of personal data as outlined below:

  • Identity Data - first and last name

  • Contact Data - the data we use to contact you including your billing address, delivery address, email address and telephone number.

  • Financial Data - data we use to process payments through orders purchased through our shop. We do not store or process your card details. They are processed and stored through our third party service provider Stripe. Please visit their website to view their privacy policy

  • Technical data - details about the device you use to access our website: IP address, browser type and versions.

  • Usage Data - information about how you use our website including browsing patterns and information such as how long you might spend on one of our webpages.

  • Marketing and Communications Data - your preferences in how you receive marketing from us.

How your data is collected

Your data is collected in a number of ways:

  • When you purchase a product through our website

  • When you request marketing material to be sent to you

  • When you enter a competition

How we use your personal data

We will only use your personal data as the law allows us to and we will not harvest or sell your data. We will use your data in these circumstances:

  • When we need to perform the contract we have entered into with you.

  • Where we need to comply with a legal or regulatory obligation.

  • When you have opted in to our mailing list


We limit access to your personal data to employees, agents, and other third parties on a strictly need to know basis. They will only process your personal data in accordance with our instructions and they are subject to a duty of confidentiality.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

You have the right to request access to your personal data.


We use cookies on our website to track, save and store information about the user’s interaction on the website, you can set your browser to refuse cookies.

We use Google Analytics to track user behaviour on our website. This does not capture any personal information about the individual but monitors how the site is used, e.g. time spent, most viewed pages etc.

Web server log information

We use Squarespace to host our website, the privacy policy. Please visit their website to view their privacy policy.

Email Mailing List & Marketing Messages

We operate an email mailing list program via Mailchimp, used to inform subscribers about our products and services. Users can subscribe through an online automated process where they have given their explicit permission.

Subscribers can unsubscribe at any time through Mailchimp, or if not available, you can email Suzi at

External Website Links & Third Parties

This website includes links to third party websites. Although we only look to include safe and relevant external links, clicking on these links may allow third parties to collect or share data about you. Alternative Ageing does not control third party websites and are not responsible for their privacy statements. Should you click on an external website link, we encourage you to read their Privacy Policy.

Sharing of your information with third parties

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods from us.

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that a fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.

This Privacy Policy is effective from 25th May 2018